Culturally, most of us, if we are honest, will find ourselves “glorifying busy” and idolizing “the hustle” or “the hustler” (I’m looking at you Elon and Gary V). You and I have been sold the lie that the harder you work the better the results will be. Work harder, harder, harder, and when you have worked as hard as you can…push just a bit more towards the goal(s). The challenge is that contemporary cognitive neuroscience is demonstrating how unhealthy and ineffective this mindset is.
Simply put, effort isn’t the key determinant for health or success, efficiency is.
Efficiency, by definition, is achieving your goal with the least amount of energy and resources necessary.
The challenge for many of us may not be a lack of work ethic, leadership training, self-development, the systems we have in place, support staff and advocates, the quality of our “hustle” or the intentional lack thereof. The challenge is...
“How do I make my brain work BETTER?” is, by far, the number one question my clients ask. It may come as a surprise to you, but it’s not that difficult. Most of us, if we’re honest, have said: “There is never enough time in the day.” Great days see us satisfied with how much we accomplished, and on harder days, we go to bed feeling utterly frustrated with our productivity.
You may not be able to add hours to the day, but you can make the hours you have more productive. To do this, you have to change your concept of what productivity means AND how to achieve it.
Real productivity is about efficiency, not volume. The same holds true for brain function.
Simply put, “How much did it cost you to be productive?”
Start by asking a different question. “How...